When it comes to explainer video cost here is what you need to know:
- From start to finish the production of a 60-90 second explainer video takes between 150 – 200 hours of work
- 5 – 6 different people, masters in their craft, put their work in harmony to create an explainer video
- Depending on the style and length of the video the explainer video cost will be in the range $3,000 to $15,000
- A typical project takes around 4-8 weeks to complete and involves 6 critical steps. [Here’s a short process infographic we made as summary]
Next I’ll make a detailed breakdown of the process for each step with the average hours of work.
But before we delve into the breakdown I need to mention that the explainer video production process varies between production companies.
However know, if the company is not spending at least 100+ hours on the production, I can assure you the low cost explainer video will lack of important touch to some key elements for it to deliver results.
Either the visuals will be embarrassing or the script and storytelling will be wrong.
In short, what holds true is: You get what you pay for.
Having that said let’s jump into the production process.
STEP 1: INITIAL CONSULTATION AND RESEARCH
First we have an initial consultation and dig deep into your brand and goals.
With all this insight and some research (can involve: a website review, competitor analysis, testing of your product…), we present you with a creative direction for your video and discuss the process and plan for the production.
Average Hours spent: Consultation and Research > 8 hours = 8 hours
STEP 2: SCRIPT CREATION
The script is the most critical part of your video.
It needs to be well written to get the viewers engaged and motivated to take action.
Communicating your business in a simple and easy to understand way is crucial to the success of your video.
This part usually requires revisions and some back and forth to get it right.
Average Hours Spent: Scripting + Revisions > 20 hours = 20 hours
STEP 3: VOICE-OVER
We sift sift through hundred professional voice-over auditions and narrow down the selection to the best ones.
You get to choose your favorite voice-over artist for your company from the 5 final auditions.
Based on the script and preferred vibe of the video the selected voice artist then gets into the studio and record a read-through of the script.
Average Hours Spent: Voice-Over Auditions > 4 hours, Voice-Over Recording > 2 hours = 6 hours
STEP4: STORYBOARD and ILLUSTRATION
With a final script set our illustrators create a storyboard.
It’s a sketched representation of every scene of your explainer video.
It gives you an idea of how the story flows visually.
After your feedback revisions are made if necessary.
Once you’ve approved your storyboard, it’s time for illustrations.
The illustrators design the actual drawings for each frame of your video.
Average Hours Spent: Storyboarding + Revisions > 10 Hours, Illustrations + Revisions > 15 = 25 hours
STEP 5: ANIMATION AND SOUND DESIGN
The animator then breaks every layer of the drawings (sometimes numbering into the thousands) apart and meticulously adds motion to each piece to match the voice recording.
This step takes the most time and effort to finish.
But what’s a video without sound? Exactly, boring!
Therefore a professional sound designer selects a music track that resonates with the rest of your video.
He also layers in sound effects for the movements in the explainer video.
Average Hours Spent: Animation + Revisions > 80 hours, Music Selection > 3 Hours, Sound Fx Design > 5 Hours = 88 hours
STEP 6: DELIVERY AND TESTING
When everything is finally put together we render your video and deliver it in the applicable formats.
Other production companies finish here but we also test your video for engagement and conversion.
For the explainer videos we produce we guarantee a 60% average engagement rate for 60 seconds of video.
You get a customized code to put on your website. We then host and track the video for 2 weeks. Should the engagement be below the guaranteed level, we find the scene for you where the drop off happens and modify it without any extra cost.
For better conversions we split test the call-to action of your video so you know which one performs better.
Average Hours Spent: Rendering > 3 Hours, Upload & Delivery > 2 Hours, Creating Code & Tracking Data > 2 Hours + Meetings/Calls/Emails Throughout the Whole Production > 10 Hours = 17 hours
There are no shortcuts
Realise there are no shortcuts when it comes to creating a good explainer video that delivers results – whether it’s explaining your company’s story, increasing conversions or just improving your brand image and connection with your audience.
It takes time and effort.
Dropbox spent $50,000 and made 48 Million
An explainer video is not an expense, it’s an investment.
For example, DropBox spent $50,000 on their explainer video. Sounds a lot, right? But what if I told you, that the video increased their sales by 10% resulting in 10 million additional customers and $48,000,000 additional revenue.
A good video can make you a lot of money in its lifetime, while a bad video can make your business look bad and actually lower your leads and sales.
And having no video is actually better than having a bad low cost explainer video – which can devalue your brand and do more harm than good.
On average it takes somewhere around 160 hours of work to produce a single explainer video.
The final price for the video will depend if it is a live action, motion graphics or whiteboard animation but in any case there will be 100+ hours spent on the video.
The production takes time and effort.
“You get what you pay for” still holds true.
A good explainer video can make you money in years to come.
If you thought about production and wonder what an explainer video can do for your company don’t hesitate to contact us at firstname.lastname@example.org